Friespamore has several advantages over its leading competitors:
- Unique “fusion” concept of French fries + topping & iced tea or juice in one cup.
- We expect a high degree of enthusiasm and offer a fun store with friendly staff that reflects the company’s youthful and energetic culture.
- Supporting merchandise items that support the company’s brand building.
- Our dipping sauce is also made fresh without preservatives.
- Our innovative packaging will be more entertaining than our competitors.
Friespamore will use advertising and sales programs to get the word out to customers.
Primary media will be Facebook sponsored ads featuring all branches opened.
French fries will be delivered weekly by our distributor directly from the U.S. and Belgium. We also have an agreement with all our suppliers to exclusively manufacture our signature sauce, and all of our packaging will be printed and produced by our partner’s office in China.
Each opening of Friespamore will have, more or less, the same marketing mix as the others. Below are the programs that we will develop to open each location.
Each new outlet will have outdoor signage as soon as possible. We want the signage to be supported by banners before the opening.
Point Of Purchase
We will also sell gift certificates, announce future job openings, and possibly mention franchise opportunities.